Sign Printing Blunders That Can Hurt Your Brand

If you are choosing sign printing for your next promotional campaign or to advertise a special offer, make sure you don’t make mistakes with the design. Click to learn about the mistakes you should be cautious of.

Sign Printing Blunders That Can Hurt Your Brand

A successful sign design is an essential element for any business or event. It can deliver a clear message to your target audience while capturing the attention of potential customers. But the process of creating an effective business sign can be fraught with many mistakes that can reduce its impact.

In this blog, we are going to explore the most common issues with sign printing that can hurt your brand and how you can avoid them.

1.   Overcrowding It with Information

Too much information can be detrimental to your custom sign printing. However, often, brands tend to overdo it. It is a common misconception that more details in the sign make it stand out as an advertisement. But less is always more when it comes to sign design. A sign filled with too much text can look unsightly and might not get noticed. As a result, it undermines the purpose of having it in the first place.

Your text shouldn’t occupy more than 30% of the space in your sign. The most effective signs, including the ones by the top brands, usually have very little textual details on them. Less information ensures your target customers glance only at your signs.

2.   Including Small Fonts That are Too Small

Another common mistake you can make with an A frame sign or magnetic vehicle sign is that the text is too small and that can’t be read from a distance. Signs crammed with small texts are usually the work of a less experienced designer. It shows they are trying to add too much information within a limited space. It doesn’t put your business in a favorable light.  

3.   Choosing the Wrong Font

Choosing a script or overly delicate font is a common beginner's mistake. Keep in mind that the font you are choosing is an essential aspect of custom a frame signs. Often, signs fail simply because they are inconvenient to read. When you are designing your sign, go for fonts that are legible. It should be readable from a distance. Avoid opting for too ornamental fonts as they can be arduous to read. Also, make sure that the font that you are choosing for your sign aligns with the branding and tone of your business.

4.   Poor Color Choice with Wrong Contrast

Color choice plays an important role when it comes to effective A frame sign printing. Shades with poor contrast can be major headaches. Typically, a dark background uses light colors, while a light background uses dark colors. This ensures that your message stands out to be understandable.

Another thing you need to consider while choosing the color for your sign is how it is going to appear to a viewer with color blindness. They can find it difficult to differentiate between yellows, oranges, and reds. Thus, make sure you are not choosing a combination of these colors. When you are blending colors, use a combination of dark and light for heightened contrast.

5.   Poor Quality Images with Low Resolution

In case you are adding photos or graphics to your design, make sure they are of high resolution. It becomes especially important when dealing with large signage. When you print a poor-quality image with lower resolution, your sign can look unprofessional and unclear.

So, when you are using images, they should be of a professional standard and high quality. Additionally, the graphics should be in a vector format. This ensures they are smooth and crisp no matter how big they are.

6.   Not Taking the Help of a Professional

A common mistake companies make while designing their signage is not taking the help of a professional graphic designer. But if you work with one, you can avoid the most common mistake listed on this blog. Since professional designers have worked on different signage for various companies, they can ensure the artwork is in the best format.

7.   Overlooking Brand Consistency

One of the most important aspects of effective sign printing is maintaining brand consistency. The sign you are printing must reflect your brand identity through its graphics, colors, and fonts. Inconsistent branding can lead to confusion among potential customers and diminish your company's identity. Your sign should align with your overall brand strategy, including its logo placement and messaging.

By adding your key brand elements to the sign design, you can reinforce brand recognition. It involves incorporating the company's logo, selected fonts, and brand colors. Using these elements consistently can build brand recognition and support your marketing efforts. Avoid inconsistent or generic brand elements that can take away from the brand image.

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