how to create a marketing plan for a small business

Creating a marketing plan for your small business doesn’t have to be complicated. A good plan gives you focus, structure, and measurable goals—and helps you grow without wasting time or money.

bbygirl123

Jun 23, 2025 - 11:29

Clearly state what you're trying to achieve:

? Tie each goal to a measurable result and a deadline.

Answer:

? Create a customer personaa profile of your ideal customer.

What makes you different or better?

?? Example:

"We deliver eco-friendly office supplies 25% faster than national brands."

This becomes the core message for your marketing.

Pick channels based on your audience and goals:

Channel	Best For
? Website + SEO	Long-term visibility, organic leads
? Social Media	Brand building, content sharing
? Email Marketing	Nurturing leads, repeat sales
?? Google Ads / FB Ads	Fast traffic, local promotions
? Local Listings	Brick-and-mortar visibility (Google Maps, Yelp)
? Networking / Referrals	B2B, service-based industries

? Start with 23 channels, then expand as needed.

Create a monthly content and promotion calendar. Include:

? Tools to help:

Decide how much you can invest per month:

? Rule of thumb: Spend 510% of your revenue on marketing.

Track whats working (and whats not):

KPI	Tools to Track
Website visitors	Google Analytics / Search Console
Ad performance	Google Ads / Meta Ads dashboard
Social engagement	Instagram Insights, Facebook
Email opens & clicks	Mailchimp, ConvertKit
Conversions/sales	Your sales system or CRM

? Review monthly. Scale what works, tweak or drop what doesnt.

Section	Example Entry
Goals	Get 100 new customers in 3 months
Audience	Female solopreneurs, ages 3045
USP	Eco skincare, no plastic, fast ship
Key Channels	Instagram, Google Ads, Email
Budget	?15,000/month
Content Calendar	3 posts/week, 1 newsletter/month
Metrics to Track	Website traffic, email signups