business plan examples for service businesses
Here are 3 clear and simple business plan examples tailored for different service-based businesses. Each one includes all the essential parts of a one-page business plan—perfect for beginners or small business owners.
1. Freelance Social Media Manager – Business Plan Example
Business Name: SocialBloom
Service: Social media strategy and content creation for small businesses
Target Market: Boutique brands, cafes, and solo entrepreneurs in India
Problem: Small businesses struggle to post consistently and grow on social media
Solution: I provide done-for-you content plans, Instagram Reels, and profile optimization
Revenue Model:
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₹5,000/month basic plan (8 posts + captions)
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₹10,000/month premium plan (12 posts + Reels + engagement)
Marketing Strategy: -
Instagram portfolio
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Cold DMs to local businesses
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Client referrals and testimonials
Startup Costs: -
Canva Pro: ₹3,000/year
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Internet + phone: existing
Goals (Next 3 months): -
5 recurring monthly clients
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₹30,000/month revenue
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Build a case study from 1 successful campaign
✅ 2. Online English Tutor – Business Plan Example
Business Name: FluentSpark
Service: Spoken English coaching for students and professionals
Target Market: College students and working professionals in Tier 2 cities
Problem: Many learners lack confidence in speaking English fluently
Solution: One-on-one Zoom classes focused on speaking, grammar, and vocabulary
Revenue Model:
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₹300 per 45-min session
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₹2,000 for 8-class package
Marketing Strategy: -
Instagram Reels + YouTube shorts
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Free 20-minute trial session
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WhatsApp group for tips and referrals
Startup Costs: -
Zoom, Google Meet: Free
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Headset: ₹1,000
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Instagram ads: ₹1,500
Goals (Next 3 months): -
15 regular students
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₹25,000/month income
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Launch small group classes (max 5 people)
✅ 3. Home-Based Event Decorator – Business Plan Example
Business Name: DreamSpace Events
Service: Balloon and backdrop decoration for birthdays, baby showers, home parties
Target Market: Young parents and newlyweds in your local area
Problem: Families want small, classy celebrations but don’t want to overspend
Solution: Affordable home decor packages using reusable, trendy decor
Revenue Model:
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Basic: ₹3,000 package (balloons + banner + backdrop)
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Premium: ₹7,000 (includes props, lights, and personalized theme)
Marketing Strategy: -
Instagram + Facebook local groups
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Free birthday decor giveaway contest
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Partnerships with bakers and photographers
Startup Costs: -
Decor inventory: ₹10,000
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Canva design for promotion: Free
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Transport: ₹1,000 fuel per event
Goals (Next 3 months): -
10 paid events
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50+ Instagram followers from local area
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Create 3 package themes with photos
✍️ Want a Fill-in-the-Blank Template?
Use this format for your own service business:
Section | Your Input |
---|---|
Business Name | |
Service Description | |
Target Audience | |
Problem You Solve | |
Your Solution | |
Pricing / Revenue Model | |
How You'll Market It | |
Startup Costs | |
3-Month Goals |
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